Are you planning your new business website design in DFW or making much-needed updates to an old website? In either case, creating an effective and intuitive website that your customers will use without issues is essential. You can achieve this by following some standard guidelines for business web design.

When it comes to website design in DFW, certain rules in place improve the readability and results of your website. It provides a smoother experience to your readers, converting and maintaining a solid customer base. Keep reading to learn about these golden rules that every good business web developer follows.

5 Golden Rules for Business Website Design in DFW

• Visual Hierarchy

The text and graphic elements of your business website pages should follow the natural visual hierarchy that matches the order they should be read. 

For example, readers will spot large and boldly colored text before their eyes naturally move to simpler text formats. So, please make sure that the bolder text is the one that should be read first.

Without this visual hierarchy, readers will get a headache trying to understand your business website design. They will be left confused and unwilling to keep clicking through the pages. On the other hand, ensuring a good flow of visual elements will provide an excellent reading experience that leads them to the right content.

• Clutter-free Design

Too much visual clutter on your company website can turn away customers. You may think that adding a lot of fancy designs and graphics on every page makes the website more attractive. However, most modern readers want a minimalistic website design that allows them to focus on important website content and options.

Thus, you should use a limited number of colors and graphic elements on your website. The font should also be easy to read and evenly spaced. It’s best to stick to the tried-and-true fonts like Arial, Calibri, Times New Roman, or other fonts of this readable family.

• Lightweight Components

Google prioritizes faster websites in its search result rankings. This is because readers prefer websites that load fast and show them the information quickly. If your website is too slow, the reader will click away and find a different page, leading to lower rankings.

In order to grab the low attention spans of current readers, your website should have lightweight elements and graphics that load quickly. Compress all your images so that they are all less than 1 MB. If you’re including videos or motion graphics on your website, ensure that they do not slow it down.

• Intuitive Use

Intuitive use refers to the way readers can automatically understand how a website works and what each option will do. When a customer finds your website intuitive, they will have a better user experience on it and meet their needs more quickly.

You can ensure intuitive business website design in DFW by placing navigation buttons in familiar places that most people already know from their time on the internet. Use recognizable, standardized icons and group similar options into menus. Also, make all the buttons have clear boundaries and be easily clickable on mobile phones.

• Consistent Page Designs

Every page of your business web design should maintain a consistent format and color. This is the most essential aspect of user experience on a commercial website.

The consistency of your web pages helps the user keep your business in mind when they browse through your pages. It also establishes a clear company image and prevents confusions. 

The colors and fonts that you choose for your website should also be consistent with your brand’s online identity. This establishes you even better in the reader’s minds.

Get the Best Business Web Design Experts at DFW Website SEO

DFW Website SEO was established with the goals of curating a consistent and holistic brand identity that serves your marketing purposes and helps readers recognize you as a trustworthy company. We utilize the best website design elements to make this possible for you. Our experts in business website design in DFW will create the perfect website that pleases search engines and your readers simultaneously. Thus, reach out to us and tell us about your company website design requirements.