Top 7 Lawyer SEO Strategies to Outrank Competing Firms

Admit it or not, but if you need your business to thrive in the years to come, then the only way to make it happen is by building your online presence. The strong online presence is something that has become key in today’s times.

Your potential clients, when looking for legal help, go to Google first to see your visibility, and if they find nothing, they simply move to your competitor. That’s it. See how competitive it has become? This is where the SEO services for lawyers come into play.

The SEO services for lawyers make sure to use the right strategy so that your law firm dominates the search results, attracts high-paying clients, and builds trust. This blog discusses the 7 lawyer SEO strategies you need to implement today to get the results. 

Lawyer SEO Strategies

Still thinking about whether you should opt for the lawyer SEO services or not? Well, the answer is yes. The SEO services have professionals with years of experience. They tailor the strategy to your law firm to bring you the results and ranking you want.

Have a look at the winning strategies you can implement for your law firm to see the difference. 

Optimize website for local SEO

Everyone looks for the nearest when looking for a legal service. You need to optimize your website as per the local SEO with your accurate business details. A Google map is a must as it guides potential leads towards your law firm and makes it easy for them.

Next, add the Google Reviews section from previous customers to show their experience of working with you. This helps you build trust, and trust helps you convert. 

High-quality content

The content you put on your website is everything. But before working on the content, be clear on the terms your potential client is searching for, and surround your content with those terms. It helps you get high rankings in the search engine and build trust.

You can post blogs, case studies, videos, or service pages with the right keywords so that you build trust before a prospect comes to you. 

Backlinks from legal directories

High-quality backlinks help you build confidence. This makes you appear credible in Google’s eyes and gets you high rankings.

The lawyers can get strong backlinks from legal directories, guest posts on legal blogs, podcasts, and interviews. A reputable law firm SEO company comes up with a proper backlink strategy for your firm to get you quality backlinks. 

Website speed and mobile performance

Do you open your desktop every single time you search for something? No, right? No one does that. Instead, everyone takes out their mobile phone and searches. Even the research reveals that 70% of the searches take place on mobile.

A high speed on desktop as well as mobile is much-needed. Remember, it’s the mobile responsiveness that keeps visitors engaged and reduces the bounce rate of your website. 

Landing pages

The conversion-focused landing pages also go a long way in determining your ranking and results. This is how you turn the clicks into clients. But how to create such a landing page? Your landing page needs to have everything the user needs.

A bold headline targeting the pain point of the potential prospects, awards, results, case results, call to action, and a contact form are all the prerequisites of a landing page. Your landing page speaks volumes about your business and decides the conversions. 

Consistent blogging

Then there’s consistent blogging. The law firms that produce consistent content are more likely to get recognized by Google and other search engines than others. You’ll see the difference yourself once you start posting helpful legal articles regularly and not generic content.

The only thing to take care of here is the topics you choose. The topics should be trending and the ones that your audience is looking for an answer to. This makes you rank high for the particular keywords. 

Track performance and take data-driven decisions

You’ll never succeed at SEO if all you do is guesswork. SEO is all about data. This is why the professionals always track the data, such as keyword ranking, traffic, engagement, backlinks, and form submissions. You get a detailed monthly report on partnering with a law firm SEO company and get to know what’s working and what’s not.

The professionals double down on what’s working and tweak their strategy to bring you the desired results within the timeline given. They also optimize the content at regular intervals to help you outrank competitors in the long run. 

Final Say

This is how lawyers can make sure their law firm ranks well in Google and brings them potential leads. The best way to make that happen is to partner with the SEO services for law firms, as they have prior experience in that and come up with the right strategy to bring the desired results. Look for the trusted service provider and kickstart your SEO journey without any delay.