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What is PPC Advertising?

PPC or Pay-per-click is a digital advertising model where the advertisers pay a fee each time which allows them to drive the targeted traffic to the landing page or website. When you conduct a Google Search or scroll through social media there are PPC ads.

This is the perfect form of digital advertising marketing where businesses display ads on sites such as Facebook (paid social) and Google (paid search) when someone clicks on the ad. PPC ads are considered to be an effective and low-cost form of advertising which makes them a popular choice for businesses of all sizes.

What are the Different types of PPC Ads?

Now you understand paid search let’s know about different types of PPC marketing campaigns which help to build an online presence and target the right audience.

Our pay-per-click team works with the team to determine PPC ads to use in the sales funnel. Here are various types of pay-per-click ads available which depend on business goals such as:

Display Ads

Display Ads are more effective than reaching more than 90 percent of online users. It appears on the Google partner website and targets people who visit industry-related websites. This helps to maximize photos and texts to capture the online user’s attention to take action.

Search Ads

Search Advertising is a common form of paid search marketing and this ad appears on prospects to look for industries or brand offerings online. These pay-per-click ads are suited for short sales cycles or one-time campaign promotions.

Social Ads

Social Media paid advertising is a fast-growing segment of pay-per-click advertising services. These ads appear on social media platforms such as LinkedIn, Facebook, and Twitter. They help to reach prospects based on their hobby, interests, network, and other factors. Social Ads are suitable for brands with active social media presence to highly target clients.

Google Shopping Ads

Google Shopping Ads appear in the carousel in the main Google search results which allow prospects to view products and prices on Google SERPs before clicking on any website. Our PPC team recommends Google Shopping to eCommerce with a large amount of products.

In-stream Ads

In-stream Ads are also known as YouTube ads. These PPC ads appear on the YouTube results, videos, and video partners on the Display Network. Youtube is trending and presents your brand in unique and memorable ways. Also recently Facebook has launched in-stream ads which allow companies to place advertisements in the best slots and break in the video content.

How Does PPC Marketing Work?

Pay Per Click or PPC marketing has a digital advertising model where advertisers pay a fee each time when ad is clicked. Here’s the breakdown of how PPC Marketing works.

The Advertisers create and display ads on digital platforms such as Microsoft Ads, and Google Ads, and social media platforms such as Instagram, Facebook, etc.

Then advertisers select the relevant keywords or target specific audiences based on interests, demographics, or behaviors. This ensures ads are shown to people to are interested in their products or services.

When users perform a search or visit the website an auction takes place in real-time. Advertisers bid on keywords and platforms to determine which ad to display based on factors such as ad quality and the bid amount.

The winning ads are displayed on search engine results, social media feeds, and websites and they only pay when the user clicks on the ad.

When a user clicks on the ad are directed to a landing page on the advertiser’s website. Landing pages are designed to convert visitors into customers by offering relevant information.

At last, advertisers track the performance of the campaign which includes impressions, clicks, and conversions. They use data to optimize the campaign by adjusting keywords, bids, and ad copy for better results.

PPC Marketing Services

Google AdWords

Google AdWords s is Google’s PPC solution, which allows businesses to bid on showing ads next to searches on Google.com. You only pay when your ad is clicked, giving you an opportunity to be noticed by a wider audience online.

Display Advertising

Display advertising is the process of advertising through images and videos on networks such as the Google Display Network or Facebook. These ads are placed on websites in the form of banner, image, and text ads. Display ads are a productive way to advertise, especially considering that an average US user sees around 63 display ads per day.

Bing Ads

Similar to Google AdWords, Bing Ads uses Bing to promote your business on its own platform. Despite Google’s popularity, overlooking Bing can be a huge missed opportunity to take your business to the next level. Bing has over a billion users monthly and its connection to Microsoft can help promote your business by directing traffic to the search engine.

Paid Social Media

Paid social media places your display advertisements on social media to promote your business on platforms such as Facebook, Twitter, Linkedin, and Instagram. These are effective and targeted since they reach potential clients and provide an immediate connection for these people to learn more about your business.

Remarketing

Remarketing, also known as retargeting, is when marketers serve ads to users who have visited your website, or a specific web page, previously but didn’t take a specific action. It’s an effective way to target people who have already shown some interest in your business or brand.

Display Advertising

Contextual advertising provides the targeted advertisement to ensure that your display advertisement reaches the right eye. Based on keywords and other metadata, users are connected to your ad and encouraged to interact with your website.

Pay Per Click

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What We Do For You

Our aim is to help maximize your ability to reach people navigate your business online. We’ve had over a decade of experience growing small businesses within the DFW metroplex. We have the tools and knowledge to help your business succeed and expand in the digital age. We provide local support and services that establish your business beyond the typical, ancient marketing solutions and create an online presence for your business to flourish now and in the future

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