Boost Traffic & Sales: Digital Marketing Strategies Built for Small Businesses

It has become way too difficult for small businesses to stand out among the large players in the market, especially in the digitally dominated world. But the truth is that no matter the size of the business, every business needs to have its online presence to thrive, attract, and convert customers. 

It is no longer an option but has become a must to opt for the digital marketing services for small business. Digital marketing with the right strategies is what helps small businesses to drive traffic, build a following, and convert clicks into customers. 

The secret to getting the results is opting for the tailored digital marketing strategies, especially crafted for small businesses and not the one for all strategies. This is what brings the results and helps small businesses to achieve their goals. 

Most small businesses lack the know-how about the digital marketing strategies they should use to get the desired results. This is exactly what we’re going to cover in this blog. 

This blog will tell you the digital marketing strategies that are a must for small businesses to boost both traffic and sales. 

Digital Marketing Strategies For Small Businesses

Admit it or not, but there are hundreds of digital marketing strategies out there which has made it difficult for small businesses. It is really confusing to pick the strategies that’ll work for you and the ones that are just fluff. This is why we have included everything you need to know to make digital marketing work for your small business. 

Start with your audience first 

The first thing is knowing who you’re trying to reach. Most businesses start with spending and budget, but it is always about the audience first. You need to define your audience, such as whether it is the local audience or international, college students, or busy professionals, and also their age, interests, occupation, and so on. 

The small businesses can gather data from the tons of free tools available these days, such as Google Analytics and Meta Audience Insights. Surveys can also be conducted to directly ask customers what they’re looking for or what interests them. 

When you know your audience, you’re more likely to speak their language, solve their problems, and also win their trust. It is because trust is what makes you sell. 

Set your website for conversions

Once done with defining the audience persona, the next thing to do is to set up your website for conversions. Your customers will not even take a second to leave if your website is slow, messy, or hard to understand. 

Also, when setting up your website for conversions, make sure to optimize it for mobile as well, as nearly 60% people use the website on their mobile phones and not their desktops. 

A fast and responsive website is what brings businesses the traffic. Apart from this, you can take the following steps to drive conversions. 

• Service-specific landing pages to drive conversions. 
• A clear next step, such as filling out a form or giving their contact details. 
• Basic SEO has been done, such as images with alt texts, header tags, and meta descriptions. 

A great website guides your potential customers to take action and not leave them guessing what to do next. 

Local SEO 

The digital marketing services for small businesses do give a global reach, but this is not all. No doubt that global reach benefits the most, but this does not mean that local SEO is not needed. The local visibility matters even more. 

Setting up their Google Business profile is the first step to get started with local SEO. Add the accurate business hours, contact details, and other information when setting up the profile. It is because the complete profiles show up more in the results than others. 

Another best thing for small businesses is to add the local keywords in the overall content and the website. This enables the search engine to show your business whenever someone searches for your product or service. 

You can also add customer reviews and respond to them, whether positive or negative, which in turn will aid small businesses in building trust and credibility. This way, you’re more likely to be found by your ideal customers. 

Educate and convert with content 

Building trust before you sell is what matters the most. No matter how great a product or service you have but if your potential customers and audience no longer trust you, you’re failing. 

Trust is what makes you sell effortlessly. The small businesses can make use of content to build the much-needed trust. Here’s how you can build trust- 

• Share tips
• Do more problem-solving content.
• Answer your audience’s questions in your content

You are likely to get the best results if your content seems relevant to your audience. Also, post related to the current events, seasons, or trends to keep your audience engaged, and also get the updates. 

The small businesses can also repurpose content into carousels, short-form videos, Pinterest pins, and email newsletters. Your content is that positions you as an expert and makes your audience remember you whenever they’re ready to buy. 

Use social media channels 

The next digital marketing service for small businesses to use is social media channels. These can make you go viral. All you need is the right strategy. Most small businesses don’t realize this, but social media is a game-changer and can work wonders. Care must be taken when choosing the social media platform, as you don’t need to be on every platform. 

It’s best to choose the social media channel on which your target audience is active. The only thing that matters in social media is to post consistently and stick to the schedule. Also, you can schedule it in advance using tools such as Buffer. 

You can post the following content on social media platforms

• Behind-the-scenes content
• Customer testimonials 
• Tips or How-to posts 
• Polls or questions

Apart from posting content, also focus on the engagement, such as replying to comments on your own posts, doing DM, and sharing user-generated content. The main focus should be on building the connection with your audience. 

Paid ads

Another great digital marketing service for small businesses is paid ads. The paid ads work the best for businesses that are looking for immediate visibility and results. The best part? Even businesses with small budgets can make use of the paid ads to boost conversions. 

The paid ads make sure that your products or services show up whenever anyone tries to search for your product or service. But this will only happen when you use the targeted keywords and also target the location effectively. 

You can also do paid ads on platforms such as Facebook and Instagram, and target customers based on their demographics, interests, and behavior. The only thing is to keep these in mind to make the most of paid ads: 

• Do A/B testing to see which ad works best and which doesn’t.
• Set daily limits, which in turn enable you to control spending. 
• Your goals should be clear. 

Opt for email marketing

Then there’s the email marketing. The best part about email marketing is that it ensures small businesses the highest return on investment. Start by building an email list first. 

When dropping emails, small businesses can offer discounts, a downloadable guide, or early access in exchange for something. Many tools can be used, such as Mailchimp or ConvertKit. 

The tools help small businesses to automate the email process and manage subscribers well. Here’s what to send in emails to your potential customers. 

• Newsletters
• Abandoned cart reminders
• New product launches or special offers
• Birthdays or anniversaries emails 

The email list can also be segmented, depending on the purchase history, behavior, or location, to bring about personalization in your emails, which in turn boosts engagement and conversions. 

Local influencers and partners 

The small businesses can also partner with local influencers and partners. Now, this doesn’t mean hiring the top influencers. You can also hire the micro influencers as they are not that costly. 

The only thing to be mindful of here is that the influencers and partners should align with your values and audience. Besides this, small businesses can also collaborate with complementary businesses in their area, which in turn increases the organic reach as the audience trusts the partners and influencers. 

Use data to decide 

It is a great move to use the best digital marketing strategies to bring the desired traffic and conversions. See if your strategy is working or not, and accordingly make the changes. 

The thing is to make data-driven decisions to get the desired results. The metrics to track are as follows. 

• Reach
• Website traffic 
• Bounce rate
• Conversions
• Engagement
• Email open rates
• Click-through rates 
• Unsubscribes 

You can get to know all of this from the tools such as Google Analytics, social media insights, and email marketing reports. Also, adjust your strategy depending on the data and enhance your conversions. 

Final Words

These are all the top-rated digital marketing services for small businesses that work the best. Make sure to stay consistent and show up every single day, even if you’re not getting the results initially. The next steps? Opt for the digital marketing services for small businesses without a second thought and get the best ROI.