PPC CASE STUDY
Discover How We Helped a Struggling Hotel Double Its Bookings in Just 90 Days Through Targeted PPC Strategy
Overview
Being visible matters the most in the demanding hospitality industry. Despite being in a well-known tourist destination, the hotel had fewer bookings due to sudden drops in its customer traffic. The problem was not the quality of the places, it was a case of low visibility. Organic results were not giving the company enough visitors, and the company’s PPC ad campaigns weren’t going anywhere, so they wasted money and got little benefit.
They hired https://dfwwebsiteseo.com/ to make things better by designing a powerful and up-to-date PPC campaign that fits their unique needs and area.
Challenges
- High Competition: Competing against big chain brands and OTAs that had already taken over the competition in paid search.
- Limited Budget: The client didn’t have a huge ad budget at the time, so the goal was to make sure that the money would provide the biggest bang for the buck.
- Unfocused Campaigns: The strategies they used before did not focus on keywords, so they kept getting irrelevant clicks and a high amount of bounce rate.
- Low Conversion Rate: As time passed, the site saw an increase in traffic, but very little of it converted because of poor design and the slow speed of the site.
- Seasonal Dependency: In the quieter off-peak months, the hotel performed poorly and lost money.
How DFWWebsiteSEO.com Overcame the Challenges
Transforming their PPC strategy to drive high-value bookings and boost ROI.
Laser-Focused Keyword Targeting
Used high-intent, location-based keywords while avoiding broad matches to maximize bookings and minimize wasted spend.
Ad Copy Optimization
Created compelling ad copy with value-driven messages like “Free Breakfast” and “Book Now & Save 15%”.
Geo-Targeting & Device Bidding
Focused budget on mobile users and feeder markets where bookings were most likely to occur.
Conversion-Oriented Landing Pages
Designed fast, mobile-friendly pages with trust indicators and clear CTAs aligned with ad intent.
A/B Testing
Continually tested headlines, descriptions, and layouts to refine performance and improve conversion rates.
Remarketing Campaigns
Re-engaged visitors with dynamic ads tailored to their room interests and previous website activity.
Seasonal Budget Allocation
Adjusted bids and budgets in sync with peak booking seasons and local events to capture high-intent traffic when it matters most.
Final Results
Transforming their PPC strategy to drive high-value bookings and boost ROI.
+112%
Direct Bookings from PPC
−46%
Lower Cost-Per-Conversion
3.2×
Return on Ad Spend (ROAS)
+29%
Website Engagement Rate
+78%
Improved Quality Score
+35%
Off-season Occupancy